WCEU2020

WordCampEurope2020

To follow the latest technologies and listen about new regulations and how the world is accepting them we are attending the largest WordPress Camp event.
Due to coronavirus, the event is moved as an online event.
It has started and it’s very interesting.
Here are a few very interesting presentation titles.

 

GDPR and e-privacy implementation

The first presentation was about GDPR and e-privacy implementation.
According to their guidance, we have tested one of our previously built websites and we are proud to say that the website is COMPLIANT in all three tested aspects.
There is no plugin that can solve the compliance and custom solutions can not cover all 100% compliance requirements.
For now, it is enough to get a 90-95% compliant score so the inspection can see your effort to protect the user data.


WordPress performance trends 2020

The presentation about getting the best loading performance was as we have predicted and we can say that we are optimizing our web products to the latest standards.


Secure your site by becoming a hacker!

Another interesting presentation was about security and how to approach it when developing/coding a web application or platform.
There is no single security plugin solution that will cover all security levels.
Again, we are proud to say that we are already using the recommended approaches like Ethical Hacking as an approach to test and cover all weak points.


The “dos and don’ts” of translating a website

It was a very interesting discussion about facing problems on a large multilingual webshop. The most important conclusion is that if you don’t have a multidisciplinary support team then avoid exaggerating.

 

eCommerce and storytelling

Interesting analysis of 900 online stores where we can see a new trend in selling products. The shift away from catalogs and carts by storytelling design approach.

 

PR tactics to build better links

An explanation on how to supercharge your SEO strategy by creating high quality and unique content that will get user attention. There are some rules to follow. Everything starts with a great idea about the topic your audience cares about. You need to answer what topics relate to your business? What questions people are asking? What your dream publications are writing about? Do you have any unique customer data available? What are your competitors doing? Then create round 40 topic ideas. Find trustworthy data. Use your company data or create surveys, social data and google trends are often overlooked and yet they are valuable, ask for permission to use data from the third parties, etc. You should position yourself as an industry expert. Than create standout headlines as the journalist would do. You can use 2-3 years old and already seen strategies.

 

Show your business who is Boss!

A great lecture which can bring you back on the track with the questions and suggestions. Can you remember why you have started your business and what was the original business plan? Did you let go of the steering wheel along the way so the water and waves are carrying you all around? Draw steps to your goal and analyze where you are at. Take the control of the steering wheel again and plan the next move to get on the next step closer to your goal.

 

Be a good Boss

Talk about how to support your marginalized colleagues. Understand little things, slow down, make space, etc.
Small insults are like 1000 paper cuts. You don’t have to guess what is on everyone’s minds. You will make mistakes sometimes and you will say the wrong thing. That is alright because you are learning. Educate yourself. Make a transparent payment structure. Your actions as a leader matter because others will follow.

 

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